Friendly Rivalry 2025 Korean GL mystery drama poster - Lee Hye-ri and Chung Su-bin

Friendly Rivalry

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SYNOPSIS

Friendly Rivalry (선의의 경쟁) is a 2025 South Korean mystery-thriller drama that first streamed on U+ Mobile TV from February 10 to March 6, 2025, before reaching international audiences on Netflix, Rakuten Viki, and OnDemandKorea. Produced by YLAB, the studio behind Netflix's Kingdom, together with STUDIO X+U, the sixteen-episode series adapts a 2020 Naver webtoon of the same name. Set at the fictional Chaehwa Girls' High School, it follows the volatile, emotionally charged bond between two teenage girls navigating South Korea's brutal college entrance exam system, a bond the story frames as equal parts friendship, rivalry, and repressed romantic attraction. Unlike many Korean youth dramas that keep close female friendships firmly platonic, Friendly Rivalry, often described by fans and critics as an atypical GL title, lets the tension between its two leads carry unmistakable queer undertones, including a pivotal dream sequence that reframes their relationship in the fourth episode. Note that "friendly rivalry" is also a common English-language idiom for good-natured competition between peers; this page covers only the 2025 Korean television series of that name.

Yoo Je-yi (Lee Hye-ri) is Chaehwa's reigning academic star and the daughter of powerful hospital administrator Yoo Tae-joon; brilliant and coldly self-possessed, she rules the school's social hierarchy long before the story's central relationship begins. Woo Seul-gi (Chung Su-bin) is the transfer student who upends that order, an orphanage-raised outsider searching for the truth behind her father's suspicious death, a search that leads her directly into Je-yi's orbit and, eventually, into evidence implicating Je-yi's own father. Joo Ye-ri (Kang Hye-won) and Choi Gyeong (Oh Woo-ri) round out the school's central cast, two classmates whose own ambitions complicate the group's shifting alliances, while Nam Byeong-jin (Choi Young-jae), a figure from Seul-gi's orphanage past, resurfaces to pull her toward more dangerous territory. Yoo Tae-joon (Kim Tae-hun) anchors the series' conspiracy plot as its primary antagonist, a man whose reach extends into cheating rings, drug distribution, and unauthorized medical procedures tied to the exam-committee deaths Seul-gi is investigating.

Friendly Rivalry was directed by Kim Tae-hee from a script by Kim Tae-hee and Min Ye-ji, and it built a devoted following through its final stretch, in which Je-yi and her younger sister leap into the sea on live television in a last, theatrical bid to expose their father's crimes, an ending that leaves Je-yi's fate deliberately unresolved. The performances of Lee Hye-ri and Chung Su-bin were singled out by South Korean award bodies, with the pair winning Best Couple honors at both the 2025 APAN Star Awards and the Korea Drama Awards, and Chung Su-bin separately winning Best New Actress recognition the same year. As of this writing, no additional season has been officially confirmed by YLAB, U+ Mobile TV, or Netflix, despite persistent fan speculation about a follow-up.

CONTENT DETAILS

Native Title
선의의 경쟁
Original Title
Friendly Rivalry
Also Known As
Seonuiui Gyeongjaeng
Adaptation
Friendly Rivalry is adapted from the Naver webtoon of the same title (선의의 경쟁), written by Song Chae-yoon and illustrated by Shim Jae-young, which debuted on Naver Webtoon on July 1, 2020, and quickly climbed into the platform's rising rankings. Song, a former actress who left an eleven-year acting career in 2016 to become a comic writer, wrote the original story before YLAB and STUDIO X+U developed it into this live-action drama for U+ Mobile TV.
Themes
Key Themes
Elite Girls' SchoolCSAT Exam PressureObsessive FriendshipQueer SubtextMissing Father MysteryCorrupt Academic RingClass HierarchyOrphan BackstorySame-Sex AttractionWebtoon AdaptationAmbiguous EndingBest Couple AwardToxic Power Dynamics
Language
Korean
Original Author
Song Chae-yoon
Seasons
1
Episodes
16
Duration
30 min
Aired Start
Aired End
Release Year
Content Rating
MA
Production Co

WATCH ON

NetflixRakuten VikiOnDemandKorea

KEY TAKEAWAYS

  • Genre-Bending Premise: Friendly Rivalry blends a South Korean high-school mystery-thriller with unmistakable GL romantic tension, following two teenage girls whose bond deepens as a father’s suspicious death unravels around them.
  • Sixteen Tight Episodes: The series unfolds across sixteen episodes of roughly thirty minutes each, airing multiple times a week between February 10 and March 6, 2025, on U+ Mobile TV.
  • Webtoon Origins: The drama adapts writer Song Chae-yoon’s 2020 Naver webtoon of the same name, illustrated by Shim Jae-young, marking Song’s debut as a comic writer after eleven years as an actress.
  • YLAB Production: Friendly Rivalry was produced by YLAB, the Korean studio also behind Netflix’s Kingdom, in partnership with STUDIO X+U for U+ Mobile TV’s original drama slate.
  • Award-Winning Chemistry: Lee Hye-ri and Chung Su-bin won Best Couple at both the 2025 APAN Star Awards and the Korea Drama Awards for their portrayal of the show’s central pair.
  • Elite School Setting: The fictional Chaehwa Girls’ High School frames every relationship through South Korea’s college entrance exam pressure, turning academic ranking into a matter of survival.
  • A Father’s Death: Transfer student Woo Seul-gi’s investigation into her late father’s ties to a CSAT exam committee scandal drives the series’ conspiracy plot toward its darkest turns.
  • Global Streaming Reach: Beyond its original U+ Mobile TV run, the series later became available internationally on Netflix, Rakuten Viki, and OnDemandKorea for English-subtitled viewing.
  • Ambiguous Ending: The season closes on Yoo Je-yi’s disappearance after a public act of defiance against her father, leaving her fate unconfirmed and the story deliberately open-ended.
  • Breakout Recognition: Chung Su-bin’s performance earned her Best New Actress honors at the 2025 Asia Contents Awards & Global OTT Awards, cementing the show as a career milestone.

EDITOR’S VERDICT

8.2/10

Friendly Rivalry arrived on U+ Mobile TV in February 2025 as a modest sixteen-episode mobile drama and left as one of the most talked-about Korean GL-adjacent titles of the year, propelled by a Netflix pickup, a pair of Best Couple trophies, and a fandom that latched onto the obsessive chemistry between its two female leads.

What Works

Lee Hye-ri and Chung Su-bin carry the entire series on the strength of their chemistry alone, turning what could have been a straightforward mystery-thriller into something stranger and more compelling, a relationship that reads simultaneously as friendship, rivalry, and repressed romantic longing, anchored by a genuinely destabilizing dream sequence in episode four that the show never fully lets viewers forget.

The elite-school setting gives the series real teeth: the CSAT entrance exam pressure that defines so much of Korean youth drama here becomes the engine for a genuinely dark conspiracy involving cheating rings, drug distribution, and institutional cover-ups, and the show is unafraid to let its teenage characters make morally compromised, sometimes horrifying choices.

What Falls Short

  • The show never fully commits to naming its central relationship as romantic, leaving viewers who want unambiguous GL representation to read between the lines rather than see it stated outright.
  • The conspiracy plot, once it widens beyond the two leads into drug rings and corrupt exam officials, occasionally overwhelms the more intimate character work that made the early episodes distinctive.
  • Its deliberately open, body-not-recovered ending will frustrate viewers looking for closure, especially with no officially confirmed second season to resolve it as of this writing.

Final Verdict

Friendly Rivalry earns its growing reputation as one of the more distinctive Korean entries adjacent to the GL space: it is less a conventional romance than a psychological thriller that uses an ambiguous, obsessive bond between two brilliant, damaged teenage girls as its emotional center, backed by award-winning performances from Lee Hye-ri and Chung Su-bin. Viewers coming for a straightforward love story may find the mystery plot takes over more than expected, but those drawn to complicated, morally gray relationships between women will find plenty to sink into.

Final Score: 8.2/10

OFFICIAL OST

EPISODE SCHEDULE

16 / 16 episodes aired · Completed
EP 1
10 Feb 2025
Aired
EP 2
11 Feb 2025
Aired
EP 3
12 Feb 2025
Aired
EP 4
13 Feb 2025
Aired
EP 5
17 Feb 2025
Aired
EP 6
18 Feb 2025
Aired
EP 7
19 Feb 2025
Aired
EP 8
20 Feb 2025
Aired
EP 9
24 Feb 2025
Aired
EP 10
25 Feb 2025
Aired
EP 11
26 Feb 2025
Aired
EP 12
27 Feb 2025
Aired
EP 13
03 Mar 2025
Aired
EP 14
04 Mar 2025
Aired
EP 15
05 Mar 2025
Aired
EP 16
06 Mar 2025
Aired

FREQUENTLY ASKED QUESTIONS

What is Friendly Rivalry about?

Friendly Rivalry follows Woo Seul-gi, an orphanage-raised transfer student investigating her father's suspicious death, after she is drawn into an intense, obsessive bond with Yoo Je-yi, the reigning top student at an elite Korean girls' high school whose own father may be tied to that death.

Is "Friendly Rivalry" the Korean drama or just an English phrase?

This page covers the 2025 South Korean television series Friendly Rivalry (선의의 경쟁), produced by YLAB and STUDIO X+U for U+ Mobile TV. "Friendly rivalry" is also a common English idiom for good-natured competition, but that general phrase is unrelated to this specific show.

Is Friendly Rivalry a GL (Girls' Love) drama?

Yes. While it is marketed primarily as a mystery-thriller, the series builds its emotional core around the ambiguous, romantically charged relationship between its two female leads, and platforms including Rakuten Viki categorize it under Melodrama/GL.

Who are the two leads in Friendly Rivalry?

The two leads are Yoo Je-yi, played by Lee Hye-ri (Hyeri), and Woo Seul-gi, played by Chung Su-bin. Their shifting, tense relationship, part rivalry, part obsession, part unspoken attraction, drives the entire series.

How many episodes does Friendly Rivalry have?

Friendly Rivalry has sixteen episodes, each running about thirty minutes, for a total runtime of roughly eight hours across its single confirmed season.

When did Friendly Rivalry air?

The series aired on U+ Mobile TV from February 10 to March 6, 2025, airing multiple times per week rather than on a single fixed weekly slot.

Where can I watch Friendly Rivalry?

Friendly Rivalry is available internationally on Netflix, on Rakuten Viki with multilingual fan-assisted subtitles, and on OnDemandKorea for North American viewers, in addition to its original home on U+ Mobile TV in South Korea.

Is Friendly Rivalry based on a webtoon?

Yes. It adapts the Naver webtoon 선의의 경쟁 (Friendly Rivalry), written by Song Chae-yoon and illustrated by Shim Jae-young, which debuted on Naver Webtoon on July 1, 2020, and quickly climbed the platform's rising rankings.

Who wrote the original webtoon?

The webtoon was written by Song Chae-yoon (송채윤), a former actress who left an eleven-year acting career in 2016 to become a comic writer, debuting with this very story before continuing as a writer for YLAB.

Who directed the Friendly Rivalry drama?

The series was directed by Kim Tae-hee, who also co-wrote the screenplay with Min Ye-ji. This director is a filmmaker distinct from the well-known South Korean actress who shares the same name.

What is Friendly Rivalry rated?

Netflix lists Friendly Rivalry with a TV-MA rating, reflecting its violence, drug use, and mature psychological content; the series is not intended for younger teen audiences.

What genre is Friendly Rivalry?

It blends mystery, psychological thriller, melodrama, and school-set youth drama, layering a murder investigation and academic corruption plot over an intimate, GL-adjacent relationship story.

What happens with Woo Seul-gi's father?

Seul-gi's father, a former CSAT exam committee member, died under suspicious circumstances years before the story begins. Her search for the truth gradually exposes a wider conspiracy connected to Yoo Je-yi's own father.

Who is the villain in Friendly Rivalry?

Yoo Tae-joon, Je-yi's father and a powerful hospital administrator, emerges as the series' primary antagonist, implicated in a cheating ring, drug distribution among students, unauthorized medical procedures, and the deaths tied to the exam committee.

How does Friendly Rivalry end?

In the finale, Je-yi and her younger sister jump into the sea on live television as a public act meant to expose their father's crimes. Her sister is rescued, but Je-yi's body is never recovered, leaving her fate deliberately unresolved.

Is there a Friendly Rivalry season 2?

As of this writing, no second season has been officially confirmed by YLAB, U+ Mobile TV, or Netflix, despite persistent fan speculation and unofficial rumors online.

Did Friendly Rivalry win any awards?

Lee Hye-ri and Chung Su-bin won Best Couple at both the 2025 APAN Star Awards and the Korea Drama Awards, and Chung Su-bin additionally won Best New Actress honors at the 2025 Asia Contents Awards & Global OTT Awards.

What is Friendly Rivalry's IMDb rating?

Friendly Rivalry holds a 7.7 out of 10 rating on IMDb (tt35683421), reflecting a generally positive reception among international viewers who discovered the series after its Netflix release.

Does Friendly Rivalry have an official soundtrack?

Yes. "Friendly Rivalry (Music from the U+ Original Series)" is available on Spotify as an official compilation album released alongside the show in 2025.

What network originally produced Friendly Rivalry?

The series originated on U+ Mobile TV, a mobile streaming service operated by South Korean telecom LG U+, before being licensed to Netflix, Rakuten Viki, and OnDemandKorea for wider distribution.

Who plays Joo Ye-ri and Choi Gyeong in Friendly Rivalry?

Joo Ye-ri is played by Kang Hye-won, a former IZ*ONE member turned actress, and Choi Gyeong is played by Oh Woo-ri, both members of the show's core school-set ensemble.

Is Friendly Rivalry appropriate for younger viewers?

No. Between its TV-MA rating, drug-related plotlines, violence, and intense psychological content, Friendly Rivalry is intended for mature audiences rather than younger teens.

Does Friendly Rivalry have a confirmed couple name for its two leads?

No official shipping name for Yoo Je-yi and Woo Seul-gi has been confirmed by the cast, YLAB, or U+ Mobile TV; fans sometimes use the collective nickname "선의즈" for the show's core four-girl cast rather than a specific pairing name.

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